With the ubiquitousness of cell phones and social apps it’s a good idea to use these tools to reach out and connect with parents. I’m in my 40’s and the primary social media tool that my peer group and I use, is Facebook. Most of my parents are on there as well. Obviously you don’t want to use your personal Facebook account to reach out to school parents but the following are some ideas on how to grow your school community’s engagement using social media.
According to Statista, a website that tracks a multitude of statistics, Facebook had 1.79 billion active users as of the third quarter of 2016. Facebook should be the foundation of your social media strategy if you want to get your school, and the cool things being done, in front of your parents . You can post activities your school’s doing like a community meal, or awards ceremony. By posting these types of events on a consistent basis it helps to build the school’s brand.
Twitter is a great way to give a distilled version of events. Where on Facebook there’s the opportunity to expand on updates, Twitter forces you to be concise. A great way to connect to parents in the Midwest is to have them follow you during the winter months. Let parents know that you’ll be announcing snow days via twitter. You might find that December through February is the best time to increase your followers.
Youtube can be a great resource for parents. Often times parents have trouble logging into a certain section of a school’s website or they have difficulty logging into a particular app that the school district uses to display their child’s grades. By having “how to” tutorial videos on your webpage you can address some of those concerns. Youtube is also a great way highlight student work and their projects.
By integrating these three social media tools you can increase the reach that your school has in the community. The more often parents see you the more comfortable they’ll be entrusting their children to you. What social media tools do you use to promote your school? What apps have you found that are helpful?
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I'm a Principal and an Entrepreneur. I'm the former owner of a food venture Hustling Hoagies, the author of the children's picture books Detective Dwayne Drake and the Alphabet Thief, Detective Dwayne Drake and The Case of the Mathematical Misfit and the ebook Making it as a Male Model in Michigan. I've worked professionally as a model and commercial actor......