With at least half the 2016-2017 school year over, now is a great time to start marketing your school. A lot of times we wait until right before school starts to begin talking our schools up. By then it’s almost too late. At this point of the school year you’ve had assemblies, there are student products up and around the school as well as many other examples of student success. This is also the time when parents may begin to fill dissatisfied with their current school of choice and there is an opportunity for you to begin planting the seeds of change in their minds. These 3 tips are easy to implement immediately and will help your school stay top of mind and begin the process of recruiting and keeping students.
You’re The Best
Regardless of whether you’re a newly established principal or a veteran you are an expert at what you do. You know exactly what the students need to do to be successful and you’re able to deliver it. The families need you and your school’s expertise. So how do you deliver this information. The easiest way to do so is to use social media. Presumably your school already has a Facebook account. If it doesn’t start one. According to Facebook stats,Facebook has the largest number of users between 25 and 35. That is a prime age for beginning families. Leverage your demographic data and use a social media platform to meet your families where they are.
Your school does something particularly well. It might have small learning communities or have a great curriculum. Write a blog post or an article highlighting the researched based reasons these unique qualities positively impact your students’ growth. You have an email list. In marketing this is one of the most valuable commodities because it give you direct access to your families. Use that list to share your content. Ask them to forward the email to families who might be interested in seeing the good things your school is doing.
Your Greatest Untapped Assets
Your staff is your greatest asset. Often we forget that they can do more than just teach. They have hundreds of contacts in their own email and social media accounts. Use them to help spread the greatness of your school. Once a month pass something onto them that they can share with those with whom they have influence. It could be as simple as a picture of them working with their students. Add a brief caption about how great they are and send it to them asking them to share it with their friends. You’ve got’em, ask them to help spread the word.
Now is the perfect time to begin spreading the positive impact your school is having on students’ lives. Leveraging social media, creating content and sending to your families to share and tapping into your teachers social circles are great free ways to promote your school. What are other free or low cost ways you share your school’s successes? Share in the comment section below
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I'm a Principal and an Entrepreneur. I'm the former owner of a food venture Hustling Hoagies, the author of the children's picture books Detective Dwayne Drake and the Alphabet Thief, Detective Dwayne Drake and The Case of the Mathematical Misfit and the ebook Making it as a Male Model in Michigan. I've worked professionally as a model and commercial actor......