One of the difficult aspects of promoting a districts public school system is that it’s hard to differentiate one from the other. As schools of choice, charter schools and perhaps an impending voucher system for every state proliferate, standing out becomes more difficult. These days districts are using radio spots and billboards to promote their schools. Use these three strategies to stand out in a crowded educational field.
One of a Kind
This isn’t easy for a public school because we have to be everything for everybody. This makes it hard to be distinctive. One of the advantages that private and charter schools have is their ability to define their own niche. A private school can be religion based and focused solely on a particular faith. Charter schools can have a specific theme or cater to specific ethnicities. As a public school finding your focus is essential to increasing school enrollment. This has traditionally been done through a focus on things like athletics or band. In today’s technological age what are ways you can stand out from the crowd? Answering this question will help you be unique.
Another way to stand out is to be dependable. Often times, every few years, schools lurch from one new fad to the next. In doing so they create uncertainty and parents aren’t sure from year to year what their child is going to get. Being consistent in your offerings helps parents know what they’re going to see when they come in for their second and third child. With that expected way of doing things the parents and the staff can confidently state what is happening year to year and promote your school. No one likes instability. Being unstable will creates anxiety among your stakeholders and make choosing another option more likely. Be dependable and not only will families stand by you they’ll sell your school for your.
Enthusiasm for your work is the secret ingredient and leads to sustained excellence. If you think of the great Principals they demonstrate that passion on a daily basis. They’re greeting students and staff as they come in and walk the halls with purpose. Charles Dodd NASSP Principal of the year displays this type of positive energy. When the President of the NASSP described Dodd she said, “His passion for personalizing the school and meeting the needs of each student. . .marks his leadership throughout his tenure at Lesher”. Enthusiasm for your school transfers to every person you come into contact with and will help with positive recommendations for your school.
Successful Principals and by extension schools promote themselves with their one of a kind offering, dependability and enthusiasm. These three strategies can help you maintain and increase your student enrollment. What are other tactics do you use to stand out. Share them in the comment section below.
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I'm a Principal and an Entrepreneur. I'm the former owner of a food venture Hustling Hoagies, the author of the children's picture books Detective Dwayne Drake and the Alphabet Thief, Detective Dwayne Drake and The Case of the Mathematical Misfit and the ebook Making it as a Male Model in Michigan. I've worked professionally as a model and commercial actor......